Meet

TRACEE

Your Personal Maker Assistant

We're replacing clipboards and chaos with QR codes and clarity.

1 / 14
?

The Problem

Manufacturing tracking is broken for small teams

πŸ“‹ Manual tracking with notes & spreadsheets leads to lost orders
🀷 "Where's that order?" happens 10+ times daily
⏰ Hours wasted searching for production status
πŸ“‰ No visibility = missed deadlines & unhappy customers

Manual processes cause 15-30% production delays β€” costing SMEs billions annually

2 / 14

The Solution

Scan. Track. Know.

🏷️ Print

Generate QR codes for any product

πŸ“± Scan

Update status with any phone

πŸ‘οΈ See

Real-time visibility on dashboard

πŸ“Š Track

Full history of who did what, when

No training. No special hardware. Works in 60 seconds.

3 / 14

How It Works

1
Create
Define your workflow stages (Tracee Processes)
2
Print
Create Tracee Trackers with QR codes for each order
3
Scan
Team scans QR code to update status
4
Track
See every order's location in real-time

⚑ Average setup time: under 2 minutes

4 / 14

The Product

Web dashboard + iOS mobile app working together

Tracee Dashboard and Mobile App
πŸ“±

Scan & Update
in seconds

πŸ“Š

Real-time
visibility

⚑

No training
required

App Store
5 / 14

Market Opportunity

Bottom-up calculation based on real data

Millions

of manufacturing SMEs in Europe & US

90%+

Are small teams (<50 employees)

Most

Still use paper, spreadsheets, or WhatsApp

Why They Need Tracee

  • Too small for SAP/Oracle ($50K+ setup)
  • No IT team to manage complex systems
  • Still using paper, spreadsheets, or WhatsApp
  • Need affordable, instant solutions

If just 0.1% convert at $30/mo avg

= $8M+ ARR potential

(Europe + US only)

6 / 14

Business Model

SaaS subscription with freemium entry point

Free

$0
/month

4 Tracee Trackers
1 Tracee Employee
2 Tracee Processes

Basic

$10
/month

7 days free trial

10 Tracee Trackers
2 Tracee Employees
5 Tracee Processes

Enterprise

$100
/month

14 days free trial

100 Tracee Trackers
20 Tracee Employees
50 Tracee Processes

πŸ’‘ Land & Expand: Start free, upgrade as they grow

7 / 14

Traction & Validation

πŸš€
iOS App Live on App Store
🏭
Battle-tested at PrintNowPT
(Founder's 3D printing company)
🌍
Interest from Portugal,
Brazil & Taiwan

"This simple software can provide an overview of the company's operations, a key factor for implementing continuous improvement strategies."

β€” JoΓ£o Pimentel, CEO @ Peppertools πŸ‡§πŸ‡·

"Tracee's QR tracking looks like an easy scanning tool to keep our line organized. At this price, it's super affordable."

β€” Eric Hsu, Chairman @ D.C. Medical πŸ‡ΉπŸ‡Ό

8 / 14

Simpler. Cheaper. Better.

Tracee SAP / Oracle Microsoft Dynamics Spreadsheets
Monthly Cost $10-100 $50,000+ setup
+ $800/mo
$50,000+ custom
+ $500/mo
Free
Setup Time 1 hour ~720 hours ~168 hours Hours
Target SMEs Large Enterprise Medium-Large Anyone
Mobile-First βœ“ βœ— βœ— βœ—
IT Team Required No Yes Yes No

🎯 50-70% more affordable than traditional solutions. No IT overhead.

9 / 14

Go-to-Market Strategy

Acquisition Channels

  • Product-Led Growth β€” Free tier drives adoption
  • App Store β€” iOS discovery channel
  • Content Marketing β€” "How to track production" guides
  • Maker Communities β€” Etsy sellers, Shopify manufacturers
  • Partnerships β€” POS & inventory integrations

Target Customer

Small manufacturing businesses with 1-50 employees who are frustrated with paper-based tracking.

Examples: Custom furniture shops, print shops, food producers, craft manufacturers

10 / 14

Team

πŸ‘€

Lauro Pimentel

Founder & CEO

Software engineer with experience at a startup founded by Dennis DeMeyere (ex-Google Technical Director, Physna CTO). Full-stack developer who built Tracee from the ground up β€” web platform and iOS app.

Why Me?

  • Learned from ex-Google leadership
  • Built the entire platform solo (web + iOS)
  • Technical founder who ships fast
  • Passionate about empowering small makers
11 / 14

The Ask

$500,000

Pre-Seed / Seed Round

18-24 months runway β†’ Path to $100K ARR

50%

Product Development
(Android, Integrations)

30%

Go-to-Market
(Marketing, Sales)

20%

Operations
(Team, Infrastructure)

🎯 Exit this round with 1,000+ paying customers and Series A ready

12 / 14

Roadmap & Milestones

Q1

Android Launch

Expand mobile platform coverage

Q2

1,000 Customers

Hit first major milestone

Q3

Integrations

Shopify, QuickBooks, etc.

Q4

Break-even

Sustainable growth path

🎯 18-month goal: $100K ARR with path to $1M

13 / 14

Today: Replace the clipboard for makers

Tomorrow: The operating system for small manufacturing

"Every product made in a small factory will be tracked by Tracee."

TRACEE

contact@tracee.app | tracee.app

14 / 14